Lexus Elevate

Lexus Elevate is a virtual reality game for the Google Play and Samsung Gear VR platforms.

Summary
More evidence of Lexus taking an innovative approach to everything they do, the film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + Samsung Galaxy S6 to reveal what inspires pro cyclist Christian Vande Velde to love the sport of cycling. Through a striking visual narrative shot in the mountains of Malibu, Lexus Elevate allows viewers to experience, from a unique perspective, how it feels to train and ride like Christian Vande Velde. In addition, by using groundbreaking technology and camerawork that is unprecedented in VR cinema, we created an unforgettably visceral perspective on the intensity of cycling.